Every ad size and spec you need for Facebook, Instagram, Google Display, TikTok, and LinkedIn — bookmarked and ready whenever you need it.
Meta Ads Manager supports these placements. Use the same creative across placements by generating all sizes at once.
| Dimensions | Placement | Aspect Ratio | Notes |
|---|---|---|---|
| 1080 × 1080 pxTop Pick | Feed — Square | 1:1 | Works on Facebook Feed, Instagram Feed, Marketplace. Most versatile size. |
| 1200 × 628 px | Feed — Landscape | 1.91:1 | Standard landscape. Best for link ads and single image ads on Facebook desktop. |
| 1080 × 1350 px | Feed — Portrait | 4:5 | Takes up more vertical space in Feed. Often outperforms square for attention capture. |
| 1080 × 1920 pxTop Pick | Stories & Reels | 9:16 | Full-screen vertical. Required for Instagram Stories and Reels ads. Safe zone: keep key elements in center 1080×1420 px. |
| 1080 × 1080 px | Carousel — Each Slide | 1:1 | Each carousel card is square. Minimum 2 cards, maximum 10 cards per carousel. |
| 600 × 600 px (min) | Audience Network | 1:1 | Minimum accepted. Recommend 1080×1080 for quality. |
The GDN shows ads across 2+ million websites. These 6 sizes cover 90%+ of available impressions.
| Dimensions | Name | Coverage | Notes |
|---|---|---|---|
| 300 × 250 pxTop Pick | Medium Rectangle | Highest reach | Single highest-traffic placement on the GDN. Appears inline in content and sidebars. Always create this size. |
| 728 × 90 pxTop Pick | Leaderboard | Very high reach | Top and bottom of page. Second most common placement. High visibility on desktop. |
| 300 × 600 px | Half Page / Large Rectangle | High reach | Large format with strong visual impact. Often appears in sidebars. Good CPM efficiency. |
| 160 × 600 px | Wide Skyscraper | Medium reach | Tall sidebar placement. Less common than leaderboard but fills placements that 300px-wide ads can't. |
| 970 × 250 px | Billboard | Medium reach | Large horizontal format. Appears at top of page on premium publisher sites. High impact. |
| 320 × 50 pxTop Pick | Mobile Banner | High mobile reach | Essential for mobile campaigns. Appears at top/bottom of app screens. Mobile-only placement. |
| 320 × 100 px | Large Mobile Banner | Medium mobile reach | 2x taller than standard mobile banner. More space for messaging without going full interstitial. |
| 468 × 60 px | Banner | Lower reach | Older format, lower inventory than leaderboard. Still used on some legacy publisher sites. |
TikTok is a video-first platform — most TikTok ads are video. For image ads (TopView static, Spark Ads), use these specs.
| Dimensions | Format | Aspect Ratio | Notes |
|---|---|---|---|
| 1080 × 1920 pxPrimary | In-Feed / TopView Video | 9:16 | Full screen vertical video. Standard TikTok ad format. Keep safe zone: top 130px and bottom 250px for UI overlay. |
| 1080 × 1080 px | In-Feed Square | 1:1 | Square video or image. Slightly lower CTR than vertical on TikTok, but reusable from Meta campaigns. |
| 1080 × 1920 px | TopView Static Image | 9:16 | Static image for TopView placement. Appears when users open the app. High visibility, premium placement. |
| 800 × 800 px (min) | TikTok Shop Ad | 1:1 | Product catalog images for TikTok Shopping. Plain white background recommended. Show product clearly. |
LinkedIn ads reach B2B decision-makers. Single Image Ads in the feed are the most common format.
| Dimensions | Format | Aspect Ratio | Notes |
|---|---|---|---|
| 1200 × 627 pxPrimary | Single Image — Landscape | 1.91:1 | Most common LinkedIn ad format. Appears in desktop and mobile feed. Same dimensions as Facebook landscape. |
| 1200 × 1200 px | Single Image — Square | 1:1 | Takes more vertical space in feed. Often performs better on mobile where square creatives fill more screen. |
| 628 × 1200 px | Single Image — Portrait | 1:1.91 | Vertical format. Maximum feed real estate on mobile. Growing in popularity for B2B campaigns. |
| 1200 × 627 px per card | Carousel — Each Card | 1.91:1 | 2–10 cards per carousel. Each card can have a different headline and destination URL. |
| 100 × 100 px (min) | Sponsored Messaging Logo | 1:1 | Company logo for Message Ads and Conversation Ads. Recommend 300×300 for quality. |
Stop resizing the same creative 9 different times. Describe your product once and Creatives Gen generates all your ad sizes simultaneously — free to start.